Great Expectations

It's getting harder and harder to hire home inspectors. Some you can eliminate right off the bat - like the guy who recently got his inspector license, had zero experience, and expected a six-figure income to start. (His previous job was bartender.) Good luck to you sir. Unfortunately, we encounter more and more like this guy.

Our ideal candidate is a licensed professional inspector who wants to do inspections but has no burning desire to run his own business, or has tried and realized that it's just more work than he wants to do. Next best is a licensed professional inspector who wants to run his own business - someday. But not now. The guy whose first question is "How long do I have to stay with you before I can start my own company?" isn't the guy I want.

What we're offering is an opportunity to learn and gain experience. Don't get me wrong - it's not all just "get experience" it's a living wage - well above minimum. All of our full time inspectors have already done well over 100 inspections this year. (When we go to conferences, there's always someone who's winding up his first year in business and everyone cheers when he says he's done 30 or 40 inspections his first year. And if he was making the money promised by the real estate school (a six figure income), he would have been getting an average of $2500 per inspection. I assure you, this didn't happen.)

We provide our inspectors with all the specialist tools and software they need. We pay for E&O (Errors and Omissions) insurance, as well as General Liability and Worker's Compensation. We offer paid holidays and vacation and our inspectors are covered by Workers' Compensation insurance. We even provide the computer and software licenses. We pay the inspector even if the client hasn't paid. The only expenses our inspectors have is the cost of maintaining their license and costs associated with their vehicle. I'm still trying to find a way to provide health insurance, but so far, it just hasn't been possible.

So when we have a candidate who informs us that anything less than a 60% split is unacceptable, we just move on. This is someone who has no concept of what it takes to run a business. He has no idea what things cost and I don't have time to explain it. There's the equipment we supply - zip level, moisture meter, circuit analyzer, computer and an assortment of cameras. We pay for payroll taxes - FICA plus State and Federal Unemployment. We offer paid holidays and paid vacation. Plus our inspectors are free to block off their time as needed. There are fees associated with producing the payroll and processing the direct deposits to their accounts plus filing the monthly and quarterly tax returns. The insurance - E&O required by the state and general liability, required by many builders in order to be allowed on the property to inspect new build houses, plus Workers Compensation Insurance. There's the cost of people to answer the phone and schedule the appointments. The cost of the scheduling software, which is a subscription based on usage. In addition to administering the payroll, someone also has to process payments to vendors. And we haven't even started to talk about marketing. (And we're not going to have that discussion today.)

I can tell you this from countless conversations with clients and potential clients. In our 10+ years in business, no one has ever called and said "I want your least experienced inspector." No. One. Tell me again why you think you should be getting a 60% split.

Let's talk for a minute about the older guys who got downsized from their previous jobs and did the home inspection course, (apparently because there's lots of easy money to be made in home inspection). They spent the last 25 or 30 years in technology, or manufacturing, or something that is totally unrelated to home inspection or even construction. If they'd been an engineer, whether civil, mechanical, or structural, it would be easy to transition their skills and we could start them at a higher rate (although still not in that six figure range). But when they admittedly have zero experience and criticize me for offering them "McDonald's" wages, they should not be surprised when I don't respond. I have concluded that they don't understand the value of what's being offered and they have no clue what it's going to cost them in time or money to be independent. (Perhaps that guy should take a look at what McDonald's is offering. As far as I know, we're offering significantly more.) I can look up their license numbers next year and the odds are very high that they will be inactive.

Remember that independent guy working for himself doing 30 to 40 inspections per year? (My guys are doing that in a month.) Of course the independent guy working for himself gets to keep all of the inspection fee. He also gets to pay his own marketing expenses, E&O insurance (something like $2K per year here in Texas) and if he takes a vacation, he isn't making any money. He has to do his own collections and pay all his own taxes. Is he going to answer the phone and schedule appointments while he's in someone's attic? He has to pay and file his own taxes. He probably isn't covered by Worker's Compensation and any down time he has is spent scrambling around calling on real estate offices trying to drum up business. So is he really better off?

Rude

I try hard not to let people get the better of me. And as long as I don't raise my voice or use any profanity, I count myself successful. But apparently that doesn't mean you're not rude.

Here's the situation. We rely heavily on direct mail to advertise our business. Some might call it "junk mail". They can call it whatever they like but as long as I've put the appropriate amount of postage on it, the post office has to deliver it. No one is forced to open it. I toss all kinds of junk mail on a daily basis. I suspect that about 85% of the stuff that ends up in my mailbox goes straight into the bin without being opened. But our mail pieces are sent with first class postage. It costs more, but it doesn't identify the mail as "junk" when the recipient gets it.

Also, this is highly targeted. We only send it to people who bought their "new build" home 10 to 11 months ago. We send the same letter out three times between month 10 and 11. There you have it. The secret to our success. But it seems that some people take real exception to getting unsolicited mail with a first class stamp. Probably because they thought it was a letter telling them their great aunt Bertha died and left her fortune to them and it turned out it was only someone trying to get them to have a home inspection. Drat!

So the woman who told me I was rude called up and told me that she was tired of getting mail from me. She was not interested in having a home inspection and the mail went straight from her mailbox into the trash. She wanted to point out to me that I was wasting my money, envelopes, and stamps by sending these to her. She went on for a while, and I listened. I wanted to ask her if she had ever considered the fact that a letter that notifies you that your home warranty is about to expire probably has a time value to it. (Seriously, we are NOT going to waste money sending you a letter once your warranty has expired.) But I suspect that she does not think things through at that level. What I did ask was whether she called everyone who sent her junk mail. (I didn't even add the part about demanding to be removed from the mailing list.)

And that's when she told me I was rude. I thought she had been rude but rather than point that out I agreed with her. "Perhaps I am rude. Sorry, I haven't been feeling well for the past couple of days but if you give me your address, I'll do my best to remove you from the list." (The list that you're actually not even on anymore, anyway.) Truth is, I probably get one or two calls a month from someone wanting to be removed from the mailing list and I've always wanted to ask them if they called everyone who sent them unsolicited mail. I rather suspect they don't. On the other hand, if calling to disparage someone who has "annoyed" you by sending you mail is the highlight of your day...nuff said!